Sample: 72 child participants (36 boys & girls) between 3-5 years old
Procedure
- Condition one : aggressive group - 24 participants
- Condition two : non-aggressive group - 24 participants
- Condition three : control group - 24 participants
- Children rated on aggression
- Enter playroom with role model and experimenter. Played away from role model.
- Adult had bobo doll, mallet and construction set.
- Aggressive model hit doll and non-aggressive model ignored doll.
- Role model and experimenter leave.
- Children go to a room with toys they can't use.
- Then go to a different room with aggressive and non-aggressive toys.
- Observer watches behind one way mirror.
Findings
- Aggressive model = aggressive children
- 1/3 of children following aggressive model made verbal remarks. None of non-aggressive children did this.
- Boys = more physical, girls = more verbal.
Conclusion
Aggression can be learned through observation.
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Bandura and Walters (1963)
Children who saw the model being rewarded for aggressive behaviour showed high level of aggression. Reverse if seeing punishment. Learning through vicarious reinforcement.
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Viewing aggression by cartoon characters produces as much aggression as viewing live aggression performed by adults. Entertainment industry has an influential role on the social development of children.
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Patterson (1989)
Demonstrated that role models are important in the development of antisocial behaviour and that parents are the most important ones. Through surveys/questionnaires, they found that aggressive children are raised in homes of high aggression, little affection and little positive feedback.
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Mead (1935)
Found the Arapesh is an example of non-aggressive culture in which aggression is not admired or modelled by adults. The Mundugmor show the opposite pattern. Shows that SLT can be applied universally.
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Flanagan (2000)
Suggests that testosterone had been cited as a primary cause of aggression and other genetic/neuroanatomical structures are involved. SLT is reductionistic.
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Runciman (1966)
Challenged Bandura's explanation; suggested that aggressive behaviour might be due to relative deprivation - the perceived difference between what you have and what you think you should have.
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Dollard et al (1939)
Aggressive behaviour is not due to imitation alone. Aggression is the result of frustration built up (psychoanalysis) and presence of environmental cues (behaviourism) that signal aggression.
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